collage featuring sunscreen products, hands of a black man applying cream and cosmetic lab with equipment and natral ingredients

Redesigned sunscreen website for better UX, Increased traffic for sunscreen database website

I was approached by a cosmetic chemist to redesign his website including a 500+ CMS product database and implement filters to navigate his sunscreen collection. Client was looking to refresh his site visually and give it improve functionality.

VIEW LIVE SITE
MY ROLE
Web design, Webflow Web development, Website strategy, CMS build + input management, image research, implementation of product filters
TOOLS USED
Webflow, Figma, Illustrator, Finsweet Attributes
TimeliNE
May to August 2025 (Initial website build); January to April 2026 (Ongoing improvements)

The goal? Present content in an aesthetic way and optimize user experience

I was approached by a cosmetic chemist to redesign his website including a 500+ CMS product database and implement filters to navigate his sunscreen collection. Client was looking to refresh his site visually and give it improve functionality.

  • Find his services
  • See the product databse
  • Book him easily

Ecommerce-like product collection with advanced filters

Built a shop-like collection page to organize 500+ products. Created advanced filters with the Finsweet tools in order to provide optimal UX. Linked affiliate links for all relevant products.

CMS sorting system for 500+ product database

Integrated several features for better user experience, including:

  • user friendly navigation
  • automatially updating creation and edit dates
  • clean description layout for products
  • focus on ingredients and extra info
  • visual star rating
Web design mockup of product category page on website design for cosmetic chemist by Kimberly Guerrier
Waves next to blue square logo with the words "Dr. Julian Sass"'
Computer mockup of services page with small cosmetic product icons
Dynamic product page with description and CMS data
Mobile phone mockup of press features section of Julian Sass's website, showing podcast where he was featured
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